Loov Euroopa

International Conference “Target: audience”

Creative Europe Culture and MEDIA offices of Estonia co-organise an international conference with the main focus on audience development in different sectors, bringing to Tallinn international speakers and good practice examples.

TIME: 6th of April 10.00-16.00

VENUE: ARTIS cinema (Estonia pst 9, Tallinn)

PARTICIPATION: upon registration and participation fee, please register HERE

PARTICIPATION FEE 20 EUR will guarantee the place, payable to the bank account of Loov Eesti MTÜ in SEB EE291010220122785015  or Swedbank EE622200221051079911

10-00-10.15OPENINGVeronika Valk
10.15-11.00Audience Development in Europe, reserach and objectivesMonica Urian
11.00-12.00Audience Development in Arts and CultureMarc Sands
12.00-13.00 LUNCH
13.00-13.45 Audience Development in audio-visual sector :
Let Them Choose. Scope 100: Pan European audience development project
Jakub Duszynski
13.45-14.30Audience Development in music Jazzkaar
14.30-14.45Coffee break
14.45-15.00Case-study: Opera Platform Luke O'Shaughnessy
15.00-15.15Case-study: BeSpectative Luca Ricci
15.15-15.30Case study: JustfilmHeleen Sutt
15.30-15.45Case study: National ArchivesLiisi Taimre
15.45-16.00CONCLUSIONSVillu Arak, moderator
veronika valk1Veronika Valk is an architect, she studied at the Rhode Island School of Design (US)and graduated from the Estonian Academy of Arts (EE). She completed her PhD at the RMIT University School of Architecture and Design in Melbourne (AU). She has constructed both public and private buildings, designed interiors and landscapes, won some 30 prizes at various architecture and planning competitions as well as published a number of critical essays on architecture and urbanism since 2004. Laureate of Young Architect Award 2012, she runs her practice Zizi&Yoyo, directs research at the Faculty of Architecture and leads the PhD program in architecture at the Estonian Academy of Arts. She has been an editor of architecture, design and urbanism pages at Estonia’s main cultural weekly Sirp and monthly Müürileht. Today, she is concurrently an advisor on architecture and design at the Ministry of Culture of Estonia.
sandsMarc Sands joined Christie’s as Chief Marketing Officer in March 2014. Based in London, he is responsible for leading and setting the strategic direction of the global marketing function, focusing on building the brand and through marketing activities, invite and engage the broader client base wishing to connect with art.
Marc has over 20 years’ experience in the marketing industry. Most recently he held the position as Director of Media and Audiences at the Tate, where he was responsible for developing the brand across multiple media platforms bringing the brand to a wider, more diverse audience. Marc was responsible for all digital activity, successfully building a strong social media presence. He was central in developing the Tate’s digital transformation programme.
Prior to that, Marc was the Marketing Director at the Guardian Media Group; he was credited for his successes in enhancing and developing their brands which saw the group win a number of awards. He has also held positions at London Weekend Television/Granada Television, where in his role as Brand Marketing Director he built the brand for ONdigital. He has also worked in directorial/managerial roles at HHCL & Partners, Still Price Lintas and Simons Palmer Denton Clemmow & Johnson. Marc graduated from Cambridge University with a BA Hons degree, and later gained an MBA from the University of Bradford.
monica urianMonica Urian is the Programme Manager at the European Commission – Directorate General Education and Culture – responsible for the ‘audience development’ priority within the Creative Europe Programme – Culture. In addition, Monica is in charge of the EU Prize for contemporary architecture/ Mies van der Rohe award, the EU Prize for cultural heritage/ Europa Nostra award and the European Heritage Days, a joint action with the Council of Europe.
Monica Urian de Sousa was one of the organisers of the 2012 EU Conference ”European Audiences: beyond 2020” (see pdf publication of the event). Before joining the European Commission, Monica worked at ‘ARTketing’ – a research center in marketing for arts, culture and media from Solvay Business School, Université Libre de Bruxelles.
duszynskiMr. Duszynski is a film distributor, festival programmer and co-president of Europa Distribution. For the past 11 years, he's been head of acquisitions and the creative director for Gutek Film, Poland's leading art house company. He was also for many years Programme Director of Poland's major film festival New Horizons.

"11 years of experience in film distribution has taught me to value excellent initiatives geared towards the promotion of films and cinema. LUX Prize is one of them and I am really happy to be able to share my enthusiasm for European cinema with EU Parliament members, who are also passionate about cinema."
Luke O'ShaughnessyLuke O’Shaughnessy
Born and raised in London, Luke O’Shaughnessy started his career working as an administrator of several contemporary music festivals including Huddersfield Contemporary Music Festival in the North of England, the Almeida Opera Festival in London and Ars Musica in Brussels. Between 2002 and 2008, Luke worked as Manager of RESEO (European Network for Opera and Dance Education); during this period the network grew considerably and secured a number of grants from the European Commission (EC). Based in France since 2009, Luke worked for four years as Secretary General of the Opéra de Dijon. In parallel to work as a freelance consultant on international cooperation projects, Luke’s main activity is now as Project Manager of The Opera Platform, Opera Europa’s innovative project, funded by the EC’s Creative Europe programme, to bring live streams from 15 partners opera houses in 12 countries to audiences on the web.
Liisi TaimreLiisi Taimre graduated from the University of Tartu in 2010. Her first job was as a researcher in Harju County Museum in 2007. During the next 7 years she has been involved in various projects focusing on engaging local communities. In 2013 she was the head coordinator of the Night of the Museums in Estonia, Since 2014 she has been working as marketing manager in the National Archives of Estonia. She speaks about EC co-funded project Community as Opportunity.
Foto Luca Ricci leggeraLuca Ricci is the artistic director and – with his wife Lucia Franchi – the founder of the Theatre Company CapoTrave, which is recognized and supported by the Italian Ministry of Culture and by the Region of Tuscany.
As director, he attended the Academy of the Teatro alla Scala in Milan. He worked as director and assistant director in some of the major European Opera houses, including the Teatro alla Scala in Milan, Maggio Musicale Fiorentino, the Marseille Opera, the Teatro Sao Carlos in Lisbon.
In 2003, in Sansepolcro (Tuscany) he created Kilowatt Festival and since then he has been its artistic director. In 2010 he won the “Ubu Prize”, the most important Italian prize for Theatre.
Since 2010 he has been President of CReSCo, Coordination of the Italian Organizations for the Contemporary Performing Arts; CReSCo brings together 100 organizations operating in 18 Italian regions, dealing with programming of contemporary Theater and Dance.
Since 2014 he is the author, the project-manager and the co-curator (with Giuliana Ciancio) of the large scale European project “Be SpectACTive!”, co-financed by the European Commision. The key word of this project is “active spectatorship"
Heleen Sutt is a marketing coordinator for youth and childrenś film festival Just Film, which is a subfestival to famous Black Nights Film Festival in Tallinn. She speaks about festival´s work with audience and a project called Learning via film - what are the benefits for Estonian teachers, students and Black Nights Fim Festival. Just Film has very good experience with using audiovisual materials in trainings.
jazzkaarTallinn International Music Festival jazzkaar is a business card for estonian culture and the biggest jazzfestival in Baltic states. Jazzkaar has been nominated to the best music festivals in Europe and recognized with EFFE label.
How to ensure the best accessibility to the concerts? How to work outside your comfort zone? How to mix and match different stakeholders? How to find new and interesting stages? How to work with volunteers? What about the role of support services?